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Two directors and four employees from the Peterborough-based firm Life Comfort Products Ltd were sentenced to a total of three years in prison at Cambridge Crown Court on the 19th April for their role in a scam that targeted homeowners on their doorsteps.
Using misleading and aggressive sales tactics, the criminals deliberately targeted ‘No Cold Calling Zones’ and neighbourhoods with a higher proportion of people living with a disability by pressurising them for hours into buying furniture they did not want or need.
The sentences follow an 18 month investigation into Life Comfort Products Ltd by Cambridgeshire and Peterborough Trading Standards, with support from the National Trading Standards Tri Region Investigation Team. The defendants entered guilty pleas to professional diligence charges contrary to consumer protection legislation at an earlier hearing at Peterborough Crown Court.
The sentences have attracted criticism. Gary FitzGerald, chief executive of charity Action on Elder Abuse, quoted in the Sunday Express (20 April) described the sentences as an 'appalling injustice'. Click here to read more.